SMS Text, Email, & Push Marketing
Tips, Plans, Pricing
The art and science of staying connected to your customers by planning and creating marketing campaigns that grow customer retention and encourage repeat business, increased sales, and referrals.
Okay so your customers have done business with you, what are you doing after that to stay connected with them to get repeat business, referrals, and customer reviews?
Are you spending all your marketing efforts on attracting new leads and sales and neglecting your existing customers?
You should be spending as much time, attention, and marketing resources on keeping your existing customers as you do trying to get new ones. The fact is that less than half of businesses actually do.
“Study after study shows it’s easier and cheaper to sell to your existing customers than to try to acquire new ones. And loyal and happy customers are the key to influencing prospects.” –Gartner
Have you heard the phrase, “The money is in the list”?
Money doesn’t grow on trees, it comes from your customer lists.
Your mailing lists, email or SMS, are assets you own and which you get to market to indefinitely.
Your existing customers have already come to know, like, and trust your business. They went through that process when they first chose to do business with you. If your business provided them value and a great customer experience at the time of sale, well then you’ve got a solid, trusting customer ready to help you grow your business.
Are you ignoring them?
Engaging with your customers and regularly providing useful content increases customer loyalty and retention, repeat sales, and creates raving fans who trust your brand.
These customers are usually willing to provide great online reviews and refer family, friends, and associates to your company.
Your mailing lists let you grow the lifetime value of a customer by staying connected with them and bringing them back for more business.
ALL local businesses need to do three things to GROW revenues and profits:
1) provide an excellent customer experience to every customer.
2) retain existing customers thru ongoing engagement that provides value, rewards repeat customers, and keeps your brand on their mind.
3) attract new customers and make it easy and rewarding for them to do business with you.
SMS text messaging, email marketing, and website push notifications are essential tools to growing your business and keeping your customers long-term.
It’s all about building a long-term relationship, providing value to your customers, and earning their continued trust and loyalty.
Create raving fans!
Giving customers a choice to opt-in to either an SMS or an Email mailing list allows them to choose the format they prefer.
We’ve partnered with a powerful All-in-One small business marketing system that includes customer loyalty rewards programs, SMS and MMS messaging, email and social media marketing, appointment reminders, mobile e-cards, and much more.
For most small local businesses that’s all you need. And keeping it all in one system means you don’t need a separate email program, SMS text program, and yet another loyalty program. Who the heck needs to manage all of that? We found one system that does it all and then some.
Most importantly our Customer Loyalty Rewards Program is super easy to use for both the customer and your business. There’s no kiosks or card swiping needed. For most small businesses that’s all you need. They text a keyword to a short code and poof, they’re on your list and in your system.
We negotiated a 10% permanent group discount PLUS extra messaging credits every month for all Video4Traffic customers.
See our Customer Loyalty Rewards page for more information.
Keep reading if you need just an SMS text, messaging system or a much more complex email marketing platform like GetResponse, MailChimp, AWeber, etc. We can create and manage more complex email marketing systems for you also.
We also offer an SMS text messaging only platform for those that have an email system already or whose customers overall just prefer text messaging.
SMS Text Message Marketing
Text messaging is one of the simplest and easiest ways to engage with your customers.
In 2017 over 88 percent of American’s own a smartphone according to the Pew Research Center.
And lots of those smartphone owners are starting to use text messaging…
“Trending Toward SMS: texting is the most popular use of their smartphones for 92 percent of smartphone owners.” –Pew Research Center
Instant Opt-In and Opt-Out
Near 100% Open Rate
High Conversion Rate
Grows Your Database
Downsides – SMS is not good for users to look at content at a later time or date. There’s also limits to the number of characters that can be sent (typically 160 characters).
Email marketing systems can create complex mailing lists, rules, and drip campaigns.
Emails can provide automatic downloadable digital assets like free guides, PDF’s, etc.
Emails can provide links to content on your website, social media pages, YouTube, etc.
Emails can be lengthier than texts allowing for more content to be shared.
Downsides: email open rates are at best 20 to 25 percent. So most of your customers won’t see or read them.
Tips & Suggestions
These customers opted in to your mailing list. They gave you PERMISSION to connect with them regularly. But they do NOT want to be constantly sold stuff. They want some value for their time and attention. They want deals, discounts, specials, and free content that helps them in relation to what you do and offer.
Create autoresponder sequences in your messaging. People want immediate contact when they sign up to your list. Give them just that and make sure you’ve got follow up messages set on automatic that provide them the value.
How often should you send messages? Well how often do you like to be messaged? A basic yardstick is how often do your customers come into your business? Keep it special.
Use Analytics to measure how many people open your messages, click thru any links provided, or use the discount, special, or promotion you sent. Tweaking these to get the best conversion rate optimization is the difference between success and failure (as well as providing valuable content).
Segment your lists. Do you have distinct customer categories? Seniors? Military? Etc. Create separate lists for each distinct group and send them content that’s directed to them instead of mass blanketing everyone with the same messages.
Website Push Notifications
Your website and social media pages are also a great place to provide continued value and keep your brand and messages in front of your customers to keep them coming back, sharing, and recommending your company.
Website push notifications is a service that allows visitors to your website to allow notifications to be “pushed” to their web browser to let them know when you’ve added new content to your website.
These are just like push notifications you get from mobile phone apps like Facebook, etc. only they work for websites and the message pops up in their web browser.
These are especially great for sending out time-sensitive deals, specials, or promotions, and are excellent for e-commerce sites. People who hit the “allow” button will get notified when you post new content whether they’re on your website or not. As soon as they open their browser they’ll get a notice.
Website push notifications are easier to setup then writing emails. They’re also easier for subscribers because no email is required. Your website visitors simply click the “Allow” button in the popup that shows up when they first visit your website. That’s it.
Another bonus is there’s no fake email addresses to deal with.
Retargeting Website Visitors with Facebook Pixels
Facebook can provide your business with a piece of code called a retargeting pixel, which gets embedded onto the pages of your website and when a visitor comes to your site, they get tagged by Facebook so you can later advertise to them on Facebook.
Most people who visit a website don’t do business with that company right away. They bookmark the page perhaps with intentions to return but they rarely ever do. These people had shown an interest in your products or services but then the busyness of life got in the way and they didn’t come back.
The great news is now you can “retarget” these same qualified prospects on Facebook with an ad at a later date.